研究文章
实证研究顾客购买意愿的影响基于因子分析和结构方程模型
|
| 因素 |
测量变量 |
组件 |
公因子提取方差 |
| 1 |
2 |
3 |
4 |
5 |
|
| QR |
QR1 |
.822 |
.094 |
.188 |
.164 |
.212 |
.792 |
| QR2 |
.748 |
.324 |
.206 |
.178 |
.246 |
.800 |
| QR3 |
.669 |
.173 |
.123 |
.172 |
.241 |
.580 |
| 曲 |
QU1 |
.183 |
.738 |
.176 |
.231 |
.118 |
.677 |
| QU2 |
.199 |
.749 |
.108 |
.227 |
.291 |
.748 |
| QU3 |
.194 |
.667 |
,8发 |
.228 |
.332 |
.737 |
| 公关 |
革命制度党 |
.166 |
.187 |
.807 |
.228 |
.235 |
.821 |
| PR2 |
.167 |
.179 |
.829 |
.210 |
打击率 |
.873 |
| PR3 |
.213 |
.167 |
.816 |
.189 |
.273 |
.849 |
| π |
₁ |
.226 |
.213 |
.293 |
.588 |
.410 |
.697 |
| 皮 |
.151 |
.210 |
.129 |
.820 |
.279 |
.834 |
| PI3 |
.170 |
全 |
.242 |
.765 |
.292 |
.793 |
| PI4 |
.170 |
.226 |
.184 |
.787 |
.153 |
.756 |
| 销 |
PIN1 |
.228 |
.252 |
.222 |
.256 |
.712 |
.738 |
| PIN2 |
.135 |
.113 |
.280 |
.182 |
.767 |
.731 |
| PIN3 |
.189 |
.197 |
.191 |
.248 |
.764 |
.756 |
| PIN4 |
.235 |
.207 |
.166 |
.216 |
.777 |
.775 |
| 平快 |
打击率 |
.194 |
.241 |
.237 |
.732 |
.768 |
|
|
